Do you want to attract and work with advertisers? Do you want to explore advertising as a high school credit or future career option?* If you already have a year or so of blogging and a solid audience under your belt – or if you just want to learn the ins and outs of attracting advertisers – then a great media kit will be an important addition to your blog and your portfolio!
A simple Google search will render hundreds of bloggers with great tips and ideas for developing a media kit. As a business owner, however, I would like to describe to you what I look for in a media kit that would pique my interest and cause me to advertise.
Keep It Short
Business owners and advertising execs are very busy people. Your primary objective in developing a media kit is to deliver the most important information in as few words as possible. Although we are caring people, we really don’t have time to read about how you are earning high school credit with your blog. Remember, you are speaking to a business owner. He or she needs to know that you have the traffic, the right audience, sustained growth, and a strong plan to continue increasing your readership.
Start your media kit off with a three to five sentence paragraph describing your blog purpose and genre, the demographic of your readers, your growth over the past year(s), and your long term goal.
Provide the following key information to help advertising buyers quickly determine if your site would prove beneficial in reaching their demographic. (Students can alternately create a mock-up of the following information based on research.)
- Page views per month (averaging the last three months)
- Unique visitors per month (averaging the last three months)
- Reader demographics: age, male/female, single/married, children/no children, average annual income, etc. Be sure to include the demographics that will be of interest to the brands you are hoping will advertise with you.
- Top five visited posts: This is very important as it allows an advertising buyer to quickly scan and get the “gist” of your site.
- Advertiser: List advertisers that have had success on your site. This also allows for buyers to determine if the genre and readers of your site are the consumers they are trying to reach.
- RSS subscribers
- subscribed by e-mail
- Facebook fans
- Twitter followers
- Pinterest followers
- Instagram followers
Detail the Opportunities
The advertising opportunities that you are offering need to be detailed, but also straight forward and to the point. To build your media kit, you will need to research and outline the following information:
- services you provide, timeframe, cost, and any other specific details
- banner sizes, cost per month, and multiple insertion discounts
- giveaway opportunities with details
- review opportunities with details
- sponsorship opportunities with details
Wrap It Up
Finally, include a few comments from readers that showcase the devotion and enthusiasm your audience has for you. Also, make sure to include links or a form for advertising buyers to contact you both at the beginning and ending of your media kit post. Remember, your media kit should be simple and short, with clear and concise information.
Are you ready to build your media kit? Then download My Blog Plan, a downloadable blogging planner, to help you record information and stay organized, and dive in!
*One final note to high school students. Perhaps your blog isn’t quite ready to attract real advertisers. That is no reason to shy away from creating a media kit! Following these steps, even if simply by researching other sites to find sample information, can work as a great project for electives credit. When you are ready to present a portfolio, or once your blog is up and running and ready for advertising, you can brush up and improve your media kit. But, you’ll already have a foundation laid!